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Finance
We transformed SLSP's marketing communication into omnichannel, hyper-personalized customer engagement, focusing on modernizing SAS Marketing Automation to SAS CI 360 and Intelligent Decisioning on Viya.
Key highlights of the project:
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Implementation of the new CI360
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Integration with onlinechannels such as the mobile app, website, and advisory tools
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Integration with offlinechannels including branches and call centers
Banking
The engagement focused on modernizing credit datamarts and enabling EBA risk management through a SAS solution for RWA calculation, complemented by analytical reporting. Our team improved VUB Bank's credit risk management by:
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Upgrading the Risk Managementsystem
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Implementing solutions for precise regulatory reporting and compliance
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Development of tailored customer journeys
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Real-time customer offer calculations
Banking
We implemented SAS Data Lineage across Oracle DWH layers, including relation replicas, landing areas, staging, and the L0 detail layer. The lineage content was further enriched by integrating additional databases into the SAS Lineage solution, including metadata stitching.
From a functionality perspective:
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Indirect lineage was prioritized, capturing lineage from JOIN and FILTER conditions, essential for a DWH based on a 3rd Normal Form (3NF) data model.
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Incremental loading was automatically triggered to fully automate lineage refresh and minimize administrative efforts.
Banking
Users struggled to find the answers they needed amid an overwhelming number of reports, compounded by several other significant challenges within the company's environment. Our engagement focused on modernizing SAS Business Intelligence reporting to SAS Visual Analytics through:
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Automation of data preparation
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User-friendly and practical guides and methodologies
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Comprehensive training sessions
