Explore how hyper-personalization works in practice. Check out our article to discover the difference between standard communication and this cutting-edge trend.
Explore our insights
78% of consumers are more likely to make repeated purchases from companies that personalize their communication.
Companies implementing advanced personalization can achieve up to a $20 return for every $1 invested.
According to surveys, brands that deliver personalized experiences see revenue growth of 6% to 10%, which is two to three times faster than companies that don’t. Additionally, companies that excel at personalization can increase revenues by 40% more than those that don't leverage it.
Personalized campaigns achieve 7–13% higher response rates compared to traditional campaigns.
By offering a unique experience, proposal, and tailored content for each individual customer, you elevate your business to a higher level compared to your competitors.
Many organizations are still not truly customer-centric. It remains challenging to prioritize efforts and investments in hyper-personalization within companies where the main focus is on product sales KPIs—essentially selling products rather than solving customers' problems.
Customers are increasingly conscious about data privacy, making it more challenging—and crucial—for organizations to earn their trust. What questions are customers asking themselves?
Are they being honest with me?
Is the company acting in my best interest?
Are they competent?
Leveraging both real-time and historical data presents challenges for two reasons: legacy technology and data silos, as well as a shortage of in-house, data-oriented talent.
We know how to achieve the target state of hyper-personalization through case studies, SWOT and GAP analyses, roadmaps, and key delivery strategies.
We have a strong understanding of your unique needs as an individual client, allowing us to identify both your current and future opportunities to help you achieve your market goals.
With us, you’ll know exactly where we are headed and when thanks to the transparency and detailed roadmaps we establish from the very beginning.
As your business grows, we ensure complete transparency, allowing you to see the results and value at every stage of the process.
Our solutions harness existing data and integrate AI at key stages to enhance targeting and optimization.
We typically begin with specific use cases to clearly demonstrate the business value.
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Business Transformation
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CRM & Business Analysis
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Change Management & Agile Transformation
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UX & UI Design
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CRM Implementation
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AI & Customer Experience
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System Integration Architecture
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Data Architecture & Processing
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IT Security
For CSOB Bank, we implemented SAS Data Lineage, which allows for tracking data flows from their source to their destination, including the transformations that occur along the way, ensuring data accuracy and integrity.
We enhanced marketing communication by enabling omnichannel, hyper-personalized customer interactions. The initiative focused on the modernization of SAS Marketing Automation to SAS CI 360 and Intelligent Decisioning on Viya.
