Next-Generation Digital Channels

From acquisition and activation to retention of customers. From reducing legacy costs, alignment with traditional channels to new touchpoints. We are here to help.

Customers Don't forgive

69% of customers stopped doing business with a company due to a single poor customer experience

Legacy Hinders Good CX

46% of businesses identify legacy system as barrier to implementing digital customer strategy

Omnitouchpoint is Imperative

50% of customers use social media and messaging to interact with a business

CX Generates Trust

70% higher NPS among CX leaders compared to peers

Ready to take your business to the next level?
Don't hesitate to contact us

Reinvent Your Digital Channels

Enhancing Digital Customer Experience (DCX)

Unified Customer Experience Design: We go beyond traditional customer experience frameworks, integrating employee experience (EX), user experience (UX), business ownership, and Enterprise Architecture into a cohesive unified strategy across all touchpoints with strong inclusion of traditional channels.

Technology-Driven Personalization

Hyper-personalization, customer journey orchestration, and smart AI-powered campaigns: Leveraging emerging technologies, we automate services and personalize interactions, ensuring an empathic experience for every customer.

Legacy to Digital Transformation

Future-Proof IT Architecture: Our approach revitalizes your IT infrastructure, ensuring it is robust yet flexible enough to leverage existing investments while accommodating future innovations.

Digital Experience Platforms (DXP)

Efficient channel ecosystems: We streamline efficiency and enhance capabilities through the deployment of cutting-edge Digital Experience Platforms, journey orchestration tools, intelligent analytics solutions, and integration including API management and streaming.

New and revamped custom digital channels

Custom digital touchpoints: that create a solid foundation for your digital endeavors while being tailored to your unique situation.

Turn up Digital Onboarding, Identity, and Signatures

Seamless Online Onboarding: Our solutions simplify the onboarding process, making it straightforward and user-friendly, while ensuring compliance with regulatory standards. See our approach for ZenID.

Digital Identity and Signatures: We facilitate the active use of digital identities and signatures, enhancing security and efficiency in digital transactions. Take a look at SignHub and uSign.

Examples of our work

Banking

From zero to full digital account origination in 8 months

We set up the online process including digital KYC and signature capabilities in alignment with necessary compliance and regulatory requirements. The online features formed a digital foundation effectively reused by other processes and channels through the bank.

Insurance

Double lead conversion within new customer zone

The generational upgrade of customer applications of the national largest insurance company included brand-new omni-channel architecture and reusable business processes. The major challenge was opening up the legacy cores to operate in real-time and online manner. Online activity and customer conversion skyrocketed within the new channel.

Banking

3 complete UX redesigns with minimal IT involvement

For more than 10 years, the national top 5 fully-fledged bank uses Trask DX platform to operate the entire public web ecosystem including all microsites including share of business processes. This tenure brought 3 complete UX redesigns with minimal expenses thanks to efficient implementation of Design System within the Trask Dynamic Web DXP.

Banking

50% increased lead management contribution through AI personalization

Major transformation program directs the national top 3 bank to future. Deliberate optimization of online channels and sales processes including efficient omni-touchpoint strategy relies on heavyweight AI usage and personalization. The improvements brought major conversion improvements on all fronts.

Talk to our experts on Digital Business

Oldřich Kotas

Head of Digital Channels

+420 602 274 445okotas@thetrask.com
Jakub Hytka

Head of Banking Business Consulting

+420 731 627 277jhytka@thetrask.com
Lukáš Zazvonil

Director of Bell & Hurry, a Trask company

+420 602 689 535lzazvonil@thetrask.com